Blaast Hits 1M Profile Visits With HyperRevamp’s Growth Playbook
Some brands get noticed.
Some brands get remembered.
And once in a while, a brand becomes the place everyone suddenly wants to be. That’s exactly what happened with Blaast, Gurgaon’s high-energy gaming and entertainment hub that quietly went from being a local favorite to becoming one of the most talked-about venues on Instagram. In just 30 days, over 1 million people tapped, scrolled, and landed on Blaast’s profile, not by accident, but because every post, offer, reel, and collaboration was pulling in the same direction.
Behind that momentum was HyperRevamp, working behind the scenes to turn Blaast’s social channels into a digital magnet for footfall, buzz, and bookings.
This isn’t just a growth story. It’s a lesson in how smart marketing turns attention into action.
The Challenge: Standing Out in a Noisy Market
Blaast isn’t just another arcade. With bowling lanes, VR zones, cricket simulators and immersive gaming experiences at their JMD Suburbio location in Gurgaon, they already had a fantastic on-ground product.
But in a city buzzing with entertainment brands, having a great venue wasn’t enough. They needed:
- A strong digital voice
- A loyal online community
- And most importantly, a way to turn scrolls into footfalls
That’s where HyperRevamp stepped in.
The Strategy: Turning Blaast Into a Digital Experience
Rather than running generic ads, HyperRevamp built Blaast’s Instagram into a living, breathing extension of the venue itself.
Every reel, post and story was designed to answer one question:
“What does it feel like to be at Blaast?”
The strategy revolved around three pillars:
1. Experience-First Content
Instead of just showing games, HyperRevamp showcased emotions, friends laughing over bowling strikes, couples competing in VR, families celebrating birthdays, and groups enjoying their first Blaast experience.
The content wasn’t polished to look like an ad. It was crafted to look real, fun, and relatable.
2. Events That Created Buzz
HyperRevamp didn’t wait for people to come. They created reasons for people to talk.
From student nights to bowling offers, VR challenges, and weekday specials, every campaign was turned into a mini-event online. Instagram stories, reels, and countdowns built anticipation, and when the events happened, user-generated content took over.
Blaast wasn’t just hosting events anymore, they were creating moments worth sharing.
3. Influencer Collaborations That Felt Authentic
Instead of chasing big celebrity influencers, HyperRevamp worked with local creators, gamers, foodies, and lifestyle influencers who genuinely connected with Blaast’s audience.
These creators didn’t “promote” Blaast.
They experienced it, and their audiences came along for the ride.
The result? Content that felt like a recommendation from a friend, not a billboard.
The Result: 1 Million Profile Visits and Counting
The numbers tell the story:
- 1 million Instagram profile visits in 30 days
- Massive growth in engagement
- Increased walk-ins and bookings
- And a brand that people now actively search for
Blaast went from being “a gaming zone” to becoming Gurgaon’s go-to entertainment hub, both online and offline.
As the saying goes, “Strike while the iron is hot,” and HyperRevamp made sure Blaast stayed front and center while the buzz was building.
Why This Worked
This wasn’t about viral luck. It was about consistent storytelling.
HyperRevamp understood that modern audiences don’t want ads, they want experiences. By showing real people having real fun, by highlighting events, offers, and moments, and by letting creators tell Blaast’s story in their own voice, the brand became magnetic.
In digital marketing, authenticity beats volume, and Blaast’s growth proves it.
What’s Next for Blaast?
With a booming online presence and an ever-growing community, Blaast is now positioned not just as a venue, but as a lifestyle destination. And with HyperRevamp steering their digital narrative, the journey has only just begun.
Because when the strategy is sharp and the story is right, success doesn’t knock, it walks right in.
Learn more about Blaast: blaast.in
Discover HyperRevamp: hyperrevamp.com